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Il Tribunale amministrativo federale (TAF) riconosce all’associazione degli editori Verband Schweizer Medien (VSM) la facoltà di ricorso sulla joint venture di raccolta pubblicitaria tra SSR-SRG, Swisscom e Ringier denominata Admeira.
Il DATEC aveva dato il via libera all’iniziativa nello scorso inverno. La joint venture è operativa da aprile. Nell’esaminare il progetto Admeira, l’Ufficio federale delle comunicazioni (UFCOM) aveva valutato tutte le implicazioni legali giungendo alla conclusione che l’entità poteva nascere.
Non aveva invece ammesso la federazione degli editori VSM come parte in causa in questa procedura. Il TAF giunge a una conclusione diversa. Conseguentemente il DATEC dovrà pronunciarsi nuovamente sul progetto Admeira. La decisione del TAF è suscettibile di ricorso al TF.
Con Admeira, Ringier, SRG-SSR e Swisscom hanno l’obiettivo di meglio reagire alla concorrenza di Google e Facebook sul mercato pubblicitario digitale.
ats/mas
RG 12.30 del 06.10.16 - La corrispondenza di Roberto Scolla
RSI Info 06.10.2016, 14:10
Contenuto audio
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