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L'Ente turistico del Luganese affronta la nuova stagione con un nuovo brand per farsi conoscere nel mondo intero capitalizzando nel contempo la notorietà già raggiunta. Il marchio presentato martedì si chiama "My own Lugano Region", con la L declinata in 12 stili diversi per altrettanti canali tematici.
"My own Lugano Region": il video del turismo luganese con il nuovo logo
RSI Info 27.02.2018, 17:09
Una nuova cartina escursionistica, 7 filmati promozionali di un minuto l'uno caricati su youtube, una serie di itinerari guidati e un tour virtuale fotografico della regione: sono queste invece le novità proposte per il 2018 dall'Organizzazione turistica Mendrisiotto e Basso Ceresio.
Fra i percorsi suggeriti, anche quello in bicicletta sulle tracce di Cadel Evans, campione mondiale di ciclismo nel 2009.
La cartina aggiornata
Lancia la sua campagna nazionale anche la regione di Ascona e Locarno, che con uno spot televisivo in onda da mercoledì su RTS e SRF si propone quale destinazione ideale per le vacanze in famiglia.
Gress e Rigozzi ad Ascona
I testimonial sono quelli della scorsa edizione, ovvero
l'ex Miss Svizzera Christa Rigozzi e l'esperto di calcio Gilbert Gress, abituale frequentatore delle sponde del Verbano.
Christa Rigozzi e Gilbert Gress in pedalò
pon
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