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Si chiama "Prova Arcobaleno" la nuova campagna che, da maggio a settembre, mira a promuovere la mobilità sostenibile. La proposta è stata presentata venerdì nel corso di una conferenza stampa.
Il meccanismo che la regola è semplice: tutti coloro che acquisteranno un abbonamento mensile Arcobaleno riceveranno automaticamente un rail-bon, che permetterà al titolare della tessera mensile di acquistare l’abbonamento annuale detraendo il costo del mese di prova. L’azione è rivolta ai nuovi abbonati annuali o a chi non ne possiede più uno dal primo gennaio di quest’anno.
A fine marzo, ricordiamo, dopo 14 anni di ottimi risultati non è stato più riproposta la precedente campagna "Arcobaleno 50%" perché con la fine del 2015 "si è esaurito il credito quadro di 2,7 milioni di franchi votato dal Parlamento".
SP
Dal Quotidiano:
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