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Promuovere la lingua e cultura italiana in Svizzera. E questo grazie a un corso estivo di una settimana in Ticino di "Italiano & sport" rivolto ai ragazzi delle altre regioni linguistiche tra i 14 e i 17 anni. Un’iniziativa che dovrebbe permettere ai giovani confederati di confrontarsi una prima volta con la lingua italiana e conoscere nel contempo e scoprire i luoghi della Svizzera italiana.
Alcune immagini promozionali della campagna
Il progetto
#italiando è promosso
Dipartimento dell’educazione, della cultura e dello sport del Canton Ticino con il sostegno della RSI e del Percento culturale Migros. Ambasciatori dell’iniziativa sono l’ex miss Svizzera
Christa Rigozzi (in Svizzera tedesca) e il giornalista romando
Massimo Lorenzi (in Svizzera francese).
Con il capitale raccolto, grazie anche alla vendita del DVD dei Frontaliers (raccolti 300mila franchi), è nato il Fondo per la promozione dell’italiano in Svizzera. Un fondo che permetterà a studenti romandi, svizzero tedeschi e romanci, per il triennio 2016-2018, di partecipare ai corsi di “Italiano & sport” a Tenero e Bellinzona, pagando solo 250 franchi invece di 500.
Christa Rigozzi sarà ambasciatrice dell’iniziativa insieme ai Frontaliers e a Massimo Lorenzi
Obiettivo del triennio è convincere 1'500 ragazzi delle altre regioni linguistiche a seguire in Ticino i corsi di una settimana di “italiano&sport”. Per il 2016 sono già 300 gli iscritti.
Riccardo Franciolli
Dal Quotidiano:
Per saperne di più: scarica il comunicato integrale (pdf)
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