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Dopo l’apertura di alberghi e strutture ricettive lo scorso 4 maggio seguita da quella, una settimana più tardi, di ristoranti, negozi e musei, è stata lanciata ufficialmente lunedì la campagna marketing di Ticino Turismo rivolta agli ospiti della Svizzera tedesca e francese.
Il vero e proprio rilancio del turismo ticinese è però previsto per giugno. "Siamo la destinazione più esotica della Svizzera e sarà questa la nostra forza", sottolinea il direttore Angelo Trotta.
Un piano per salvare il turismo
Il Quotidiano 12.05.2020, 21:00
"Proprio per questo insisteremo sul fatto che non vi è la necessità andare lontano per raggiungere mete incantevoli e che si discostano dai cliché a cui viene spesso accostato il nostro paese", aggiunge.
joe.p.
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