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La stagione estiva sarà "un'occasione per riscoprire le bellezze del Ticino, valorizzare i nostri prodotti e i nostri progetti". Così il consigliere di Stato Christian Vitta, durante la presentazione del progetto “Vivi il tuo Ticino”, una campagna destinata ai residenti prevista dal 22 giugno al 30 settembre 2020.
Dalla radio
Contenuto audio
CSI 18.00 del 12.05.2020 Il servizio di Christian Gilardoni
RSI Info 12.05.2020, 20:48
CSI 18.00 del 12.05.2020 La reazione di Lorenzo Pianezzi di Hotellerie Suisse Sezione Ticino
RSI Info 12.05.2020, 20:41
In collaborazione con BancaStato e con l’Agenzia Turistica Ticinese (ATT), l'iniziativa, aperta a ulteriori aggiunte e modifiche, si compone per ora di due prodotti distinti, denominati “Soggiorna in Ticino” e “Gusta il Ticino”.
Christian Vitta: "Buono gastronomico di 25 franchi per i maggiorenni residenti in Ticino"
RSI Info 12.05.2020, 15:53
Il primo prevede il 20% di sconto sui pernottamenti (prezzo minimo 150 franchi e sconto massimo di 500). Con prenotazione direttamente alla struttura, "per evitare la presenza di intermediari", ha precisato Vitta. La proposta include il TicinoTicket e un ulteriore sconto del 20% per i clienti Bancastato. Il secondo, "Gusta il Ticino", rivolto a tutti i maggiorenni residenti nel cantone, prevede un buono di 25 franchi per persona, da utilizzare per una cena (spesa minima di 40 franchi e prenotazione online), più altri 50 per i clienti BancaStato.
È stato ricordato in conferenza stampa che il turismo è una fetta fetta importante del PIL cantonale: l'11%. "Un dato che non può essere trascurato", ha detto Vitta. "Sfruttiamo al meglio la stagione estiva". Il costo complessivo dell'operazione ammonta a 6,2 milioni di franchi, di cui 2 investiti da BancaStato, mentre il resto andrà ad incidere sulla distribuzione dell'utile al cantone nel 2021. Altri partner privati sono comunque sempre invitati ad aggiungersi al progetto. Si calcola un indotto di circa 20 milioni.
Un piano per salvare il turismo
Il Quotidiano 12.05.2020, 21:00
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