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Di: TG/eb
Il settore del turismo elvetico si è dato appuntamento martedì online per la Giornata svizzera delle vacanze 2021. Un settore che vuole rilanciarsi dopo un anno di pandemia, anche ricorrendo a campagne di marketing all'estero molto efficaci.
Svizzera Turismo ha presentato infatti in anteprima un video pubblicitario che ha come protagonisti il suo nuovo testimonial Roger Federer e l'attore vincitore di due premi Oscar, Robert De Niro. Una clip in stile ironico, dedicata al pubblico straniero, che però sta già diventando virale sui social network.
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