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La stampa svizzera perde lettori. A fare eccezione, secondo i dati REMP relativi al periodo tra aprile e settembre, pubblicati martedì, sono però alcuni quotidiani regionali e alcune riviste.
In Ticino, il Corriere del Ticino (124'000) e laRegione (88'000) hanno da parte loro perso 6'000 lettori negli ultimi sei mesi. A guadagnare terreno è invece il gratuito 20 minuti, fruito da 88'000 persone (+7'000).
L’edizione in francese 20 minutes subisce però una netta flessione (-40'000; 497'000), pur rimanendo il quotidiano più letto in Romandia. In Svizzera tedesca, il Blick – il più letto – perde pure terreno, subendo un'erosione di 49'000 lettori (623'000).
Digitale in soccorso dei giornali
Nonostante le tirature in diminuzione, gli svizzeri rimangono fedeli al giornalismo scritto: il tasso di penetrazione raggiunge infatti il 95%. In generale, le testate tamponano le perdite affidandosi all’offerta online. Oltre un terzo dei lettori consulta infatti i siti Internet dei giornali rossocrociati.
ATS/ludoC
RG 08.00 del 10.10.17: il servizio di Maria Jannuzzi
RSI Info 10.10.2017, 11:25
Contenuto audio
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