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Instagram e Snapchat hanno sorpassato Facebook nelle preferenze dei giovani svizzeri tra 14 e 24 anni. Lo rileva un sondaggio compiuto nella Svizzera tedesca e in quella romanda dalla Comunità d'interessi per i media elettronici IGEM. Il tasso di giovani che dichiarano di avere un conto su Facebook è sceso negli ultimi due anni dal 70 al 55%.
Il tasso di utilizzazione di Snapchat e Instagram è invece salito quest'anno per entrambi al 67%, con quello che è considerato il primo sorpasso nella storia dei social media in Svizzera. Solo un’altra piattaforma digitale ha un grado di copertura maggiore ed è WhatsApp: lo utilizza il 98% dei giovani svizzeri.
Lo smartphone è l'apparecchio elettronico più utilizzato: quasi tre persone su quattro over 15 utilizzano quotidianamente un telefonino con accesso a Internet. Nella fascia d'età 15-24 anni il tasso sale al 98%. L'avanzata degli smartphone ha ridotto il ruolo di pc e tablet. I televisori (utilizzati dal 92% della popolazione) e le radio (82%) sono gli apparecchi più utilizzati in tutte le fasce d'età.
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