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La guerra dei Mac, contro ogni previsione, si è conclusa con la sconfitta del gigante dei panini (McDonald's) ad opera della piccola catena irlandese Supermac, che per ironia della sorte è diretta da un signore che di cognome fa McDonagh.
Il colosso statunitense del fast food si è infatti visto revocare il marchio registrato "Big Mac" all'interno dell'Unione Europea, al termine di una battaglia giuridica culminata con una sentenza dell'EUIPO (Ufficio dell'UE per la proprietà intellettuale) che stabilisce: "McDonald's non ha fatto uso effettivo del marchio per i prodotti e servizi per i quali è stato registrato". Il marchio "Big Mac" sarebbe stato quindi registrato per una varietà di prodotti, mentre si riferisce solo al famoso panino.
"La sentenza dimostra anche l'importanza delle istituzioni europee per la protezione delle imprese, di fronte alle multinazionali senz'anima", ha commentato Pat McDonagh, direttore della piccola azienda irlandese.
AFP/M. Ang.
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