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L'iPhone di Apple rimane lo smartphone più diffuso in Svizzera, specie fra i più giovani, ma i modelli di Samsung stanno chiaramente recuperando terreno: è quanto emerge da un sondaggio realizzato da Moneyland.
15 anni di rivoluzione IPhone
Telegiornale 09.01.2022, 20:00
Il 46% delle 1'500 persone interrogate quest'anno utilizzano un dispositivo del gigante tecnologico americano, la stessa quota osservata in un rilevamento precedente del 2021. Il gruppo sudcoreano Samsung si conferma al secondo posto, ma ha sensibilmente conquistato quote di mercato: è passato da 33% al 40%.
Più staccati arrivano i prodotti cinesi di Huawei (8%) e Xiaomi (6%); Nokia è al 3%, e altri marchi quali Google Pixel, LG nonché Motorola sono ancora meno diffusi.
Il cosiddetto "melafonino" è particolarmente popolare tra i 18-25enni: in questa fascia il 66% sceglie Apple, il 29% Samsung. Il costruttore coreano è molto più vicino al concorrente nel segmento tra i 26 e i 49 anni, mentre in quello dei 50-74enni è addirittura per un soffio davanti alla casa californiana.
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